Meat Free Monday Campaign a Success!

07 October 2009

It’s been a busy summer for Linda McCartney Foods. The brand continues to be the fastest growing in the meat free market, and it has also provided start-up funding for the Meat Free Monday campaign fronted by for Sir Paul, Stella and Mary McCartney.

The campaign was launched in London in June in response to growing scientific evidence of the link between meat production and consumption and climate change. In fact, according to the United Nations Food and Agriculture Organization, livestock production is responsible for more climate-changing greenhouse gas emissions globally than transportation - up to 18 per cent of emissions as opposed to 13 percent for transport. Environmental group Greenpeace estimates that every kg of beef we eat represents roughly the same GHG emissions as flying 100km and in compassion in World Farming estimate that if the average UK household halved its consumption of meat, this would cut more emissions than if they cut their car use in half.

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